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Our Team
Regional Director – Australia/New Zealand
John Lloyd
John is a highly experienced senior executive with a strong track record of results prior to joining Sales Focus International. As Chief Executive Officer of the Australian and New Zealand operations of a NYSE listed organisation in the Agricultural arena, John delivered significant growth and cost efficiencies with a focus on the sales and marketing initiatives.
His ability to analyze business essentials, develop sound but simple strategies and drive the implementation process all with an eye on growth, cost efficiencies and profit is the key to his career success. In particular he excels in the area of maximizing price and distribution strategies so as to increase profitability.
His background as a CEO and in General Management and Business Development roles in both Australian and multinational companies operating in industrial markets ranging from chemicals to capital goods has provided him with an outstanding understanding of different sales channels and marketing strategies and the experience to know how to apply on time the right actions to deliver sustainable results. John excels in challenging markets where change is pre-requisite to your organizations ability to excel in the market.
To contact John please call our Sydney office on +61 2 9959 2345.
Regional Director – Canada
Patrick Veer
Patrick has been involved in consulting for over 5 years and brings to clients an extensive and successful background in corporate sales and marketing with the focus on the delivery of results. He has assisted companies in Canada and USA in penetrating new markets, and has developed sales channels and distribution networks that have delivered significant positive impact to their businesses. Patrick works to improve the overall sales effectiveness, pricing strategies, and marketing, including direct marketing strategies that drive businesses and deliver results to the bottom line.
Prior to consulting, Patrick held the position of Vice President Sales and Marketing, leading a team of 50 direct sales and their managers in the construction industry with an annual sales budget of $130m. He delivered 25% growth, increased marketing effectiveness, cost effectiveness and was a significant contributor to their five year strategic plan. He also established a profitable export and distribution sales channel to the Republic of China. With multi-national experience at the executive level and an outstanding background in his own sales career, Patrick provides clients with a full scale understanding of the Selling Function and the depth of knowledge and experience required to deliver results.
To contact Patrick please call our Calgary office on +1 403 695 1796
Regional Director – United States of America
Adele Crane
Adele is the founder and director of Sales Focus International originating from Melbourne, Australia. Adele is now based in Chicago and leads the growth of the company in the USA market through our team of consultants.
Adele has been consulting and managing the business since its inception in 1990 and taken the business from a small one-person consulting service to an organisation delivering on a global basis with a focus on full consulting services from strategy to the final transaction with the targeted customer. Her approach to business of getting to the real issues factually and delivering profit remain the culture of the organization to this day.
Her consulting experience has seen her work with literally hundreds of companies. She is the author of two business books that have international acclaim and she is acknowledged as one of the most successful business turnaround specialists in several countries. Adele has commuted and worked regularly in the USA and now enjoys working in that challenging market with her team. For further details regarding Adele, please refer to Founder within this site.
To contact Adele Crane please call our Chicago office on +1 312 840 8559
Manager – Information Systems
Darren Cougle
Darren, a director of Sales Focus International, drives the innovation to our products that support our consultants and delivers tangible assets to clients. Being involved in the IT industry for many years with a particular focus on web-based applications. In 2000 he built the first model of the now highly acclaimed Mastering Sales™ online training with the most in-depth 360 degree feedback and customisation to individual participants available in the market. Well before it being it becoming popular within the corporate sector, the model proved its ability to deliver across many countries and is now delivered in several languages across the world. The model is one of the most robust and highest performing online training models available in the market to this day.
To meet corporate demands in the future and the need for a very high level product in KCRM, the Sales Force Knowledge Centre was developed and this continues to be a market leader and highly sought after product in organizations.
Darren and his teams primary focus is providing clients robust tools that give them a competitive advantage, simplicity of use and accessibility whilst being rich in actual content and not just software.
To contact Darren Cougle, please call our Melbourne office on +61 3 9877 9350.
Juan Carlos Verduzco is a Senior Executive
and Managing Director who brings over 20 years of practical and global expertise with leadership roles that have included postings in Mexico, India, Thailand and Australia and worked with companies such as divisions of Henkel and Loctite. The focus for all of these postings has been to build sales teams that expand market shares and increase profitability. 
Frank Maycock has worked in the Industrial and Construction markets for most of his 25 year career. He has developed , led and managed a vast array of sales teams on both an international and national basis including teams at Caroma, Gainsborough Hardware, Swann Communications and Pacific Dunlop.